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Do more to be found online, more than just Google Places - See more at: http://www.protow.com/en-us/articles/tabid/218/get-more-towing-business-online-part-1?TabId=218&ArticleId=6#sthash.uGCDGI0R.dpuf Confused about how Google Places is different from Google+ Local, or how one or the other can help you generate new towing business? You aren't alone. Do you need one, both, or neither? Google hasn't made it easy to understand, and it's left many frustrated and annoyed.



repossession software and auto shop softwareLet's clear up the confusion, and get you on your way to attracting more towing customers. Are you confused about how Google Places is different from Google +, or how one or the other can help you generate new towing business? You are not alone. Do you need one, both, or neither? Google has not made it easy to understand, and it's left many frustrated and annoyed. Let's clear up the confusion, and get you on your way to attracting more towing customers.

Google places What is Google Places? Google Places is the information that Google displays to people about your business. Google will probably already have your towing business listed in results, but your Google Places page allows you to control what information Google has and presents to people about your business. You can fill in your Places page with information such as a description of the services you offer, images of your trucks, hours of operation, and contact information.

You manage all of this information in your Google Places dashboard so you can change it anytime you wish. You have to sign up for Google Places, this wiki has step by step instructions for doing that: http://www.wikihow.com/Add-Places-to-Google-Maps, and then you're set to taking control of how people find you to tow their car. Google + Local page Google + Local pages are where you connect with customers and/or others in the towing industry by putting them in your circles (similar to "friends" on Facebook or "followers" on Twitter).

However unlike your Facebook likes or twitter followers, your Google + rating show up in your search results. What is particularly interesting about Google+ is the idea that Google is starting to offer personalized search results based on your Google+ connections. For example, Person A puts your company in his/her circle, then when Person A searches for something related to your company you are more likely to pop up at the top of that search result. If person B types in that exact same query but does not have you in his/her Google+ circles, you might pop up at the very bottom of the search result instead.

Those who have your company in their circles will be able to see updates from your company, whether it be blog posts or just a general comment on the feed. So the more people who add you to their circles or +1 you on Google +, the more towing business you will receive.

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